We want to present 3 ideas to the client…
Chances are the recruitment ads you see on a daily basis in the press, online and out and about are not the only ideas presented back to the client. Most agencies will suggest 3 or more concepts based on the original brief. The client will then choose their favourite and the other ideas will simply disappear never to be seen again.
There’s nothing wrong with this, everyone has different opinions and tastes as to what makes a compelling recruitment ad and, after all, the client is the one that is footing the bill. What it does mean though is that sometimes the ad concept that was favoured by the agency (and lets be honest here the creative team that came up with it) is not always the ad that ran.
I’ve often wanted a way of displaying these lost ideas and this blog offers the perfect opportunity. So, over the coming months we will be giving you a peak at the ones that got away.
This first example is actually a couple of yeasr old now but I dug it out the other day as Martin Bojam was looking for examples of education related advertising. So what we have here are the three campaigns that were presented back to BOC for their graduate recruitment campaign. See if you can guess a) which one ran, and b) which one I would have preferred to have ran…
David
BOC Graduate Ad Concepts - A
Download PDF of the full ad and web campaign – A
BOC Graduate Ad Concepts - B
Download PDF of the full ad and web campaign – B
BOC Graduate Ad Concepts - C
Download PDF of the full ad and web campaign – C
Dave.
I bet B ran and you preferred A
Paul
Yep, spot on.
[...] while back I wrote about the ideas that get away and said that I would revisit this theme from time to time. So here’s another batch of ideas, [...]