The 360 Recruitment Advertising Blog

Argos Xmas 2009

Each year Argos need to recruit 20,000 temporary staff to cover their busy peak period. And each year we need to help them do it. The Argos peak campaign is actually quite a tough brief as essentially the creative concept has to please over 650 store managers. And each year we seem to begin work on the campaign earlier and earlier, this year we presented initial concepts in February.

Once you understand the size of the campaign, which covers local press ads, in store posters, fliers, postcards, website, viral emails and 1 million application forms being distributed to over 650 stores in the UK and Ireland you start to appreciate that we’re not insane after all. Each year the battle for recruiting the best temporary talent increases, with the need to capture the hearts and minds of the available candidates. Clear, simple messages that encompass the fun of working at Argos are needed, as the market is fierce in terms of the options open to candidates during the busiest time of year.

Our 7th peak campaign for Argos has just gone live. You can see some past campaigns below and if that doesn’t make you want to rush out and stock up on sprouts then you can always try your hand at our elfboarder and elfrunner games.

David