When the deadline is briefer than the brief
As Mark has already discussed the creative brief is the most important information the agency needs on any project we undertake. However, actually getting an in-depth brief can prove a bit difficult sometimes. There’s many reasons for this (believe me we’ve heard them) but the most common reason has to do with an annoying thing called the media deadline.
One of our clients, P&O Cruises are launching a new superliner called the Azura in April 2010 and they are looking for talented west-end calibre entertainers to perform on the inaugural cruise. Francesca and I were called down to their (fab) spanking new offices a couple of weeks ago to take an urgent brief, the proposition was decided on the spot* with the client and we jumped back on the train with a 48 hour artwork deadline.
Kirsty and I cracked on with the concepts immediately and then I got on with the colouring in…
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- We're casting away
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- Sea Stars
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- Be the face that lauches...
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- Star ship
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- Star quality
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- This is your big break
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- Spot the proposition*
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- The final ad in The Stage
…and, as you can see, we’d obviously been on the Starbars that day.
Anyway, the client loved the concepts, chose their fave and then I had to hastily arrange a photo-shoot. I phoned Dave at DHP Digital who was happy to oblige and we made the deadline with minutes to spare (it’s surprising how often this happens - there might be a blog in here somewhere). The ad appeared in The Stage and as an added bonus we created a Twitter feed where people could find more info.
The final ad in The Stage
David
