Have you seen what people are saying about you online?
The way people interact with each other and brands has changed completely. Your online reputation is just as important as your personal reputation and in fact the two are becoming more and more linked. If somebody has a bad experience with a brand these days they will no longer just tell their friends down the pub they will post it on Facebook or tweet about in Twitter and if that feed snowballs the brand can very quickly end up with a PR disaster on their hands. Check this out if you don’t believe me.
People are already talking about your brand online. Employees (ex-employees) and potential candidates will all have a personal experience of your employer brand and if they don’t they will be searching for other opinions and experiences online. Are you regularly monitoring your employer brand reputation? If not, you really should be.
There are many ways you can monitor what is being said about you or your brand. Here’s a few simple free ways to get you started. Google Alerts, Twitter Search, Technorati and Friendfeed. And just this week Google has launched Google Social Search. What are you waiting for?
And just in case you remain unconvinced about the popularity of social media, take a look at this real time tracking widget created by Personalize Media.
David
[...] This post was mentioned on Twitter by Glenn Menkin, Jungle Magasin. Jungle Magasin said: Lurer du på ant. blogger, tweets, nedlastinger, filmvisninger etc som gjøres pr sek? Oversikten finner du her http://bit.ly/WMNpW [...]
Social comments and analytics for this post…
This post was mentioned on Twitter by andsomepeople: RT @Duraturo Most seniors close eyes to Social Media, but employees talk about the #employerbrand anyway http://bit.ly/WMNpW #HR #profsem09…