Take VAT! Latest political ad concept…
One of our earlier ideas had a good headline but the visual was pretty poor. Today I realised (whilst sitting in my car getting ready to present a new bus pitch) that maybe it doesn’t need a visual after all. In fact the concept was right there in the headline all along.
That's VAT. For now.
As Labour are probably going to attack the tories over their tax plans in the coming months, in fact they’ve already started, this seems to work particularly well.
We’ve opened up the brief to the rest of the agency now so it will be interesting to see what everyone else comes up with…
By the way, check out Benedict’s political advertising blog, I’ve been using it for research all week - it’s a fabulous reference source.
David
