First Drinks recruitment ads – which one would you put first?
A while back I wrote about the ideas that got away and said that I would revisit this theme from time to time. So here’s another batch of ideas that were recently presented to First Drinks Brands.
Each November The Grocer has a drinks industry supplement and this year First Drinks featured heavily – they are currently the country’s leading supplier of premium spirit brands in the UK Off Trade after all. Whilst First Drinks didn’t have any live vacancies on offer at the time they didn’t want to miss an ideal opportunity to both promote their employer brand and direct any casual observers to their Pioneering Spirit careers microsite. As well as appearing in the drinks issue of The Grocer (as a double sided card insert no less) the ads also ran on Grocer Jobs, Brand Republic and in Marketing.
The whole campaign was created in partnership with First Drinks’ retained recruitment consultants The Illingworth Partnership.
David




