Case for Employer Branding even more important?
Friends Provident underlines important role HR will play in future war for talent
A leading financial services group has conducted a report that shows that the future of business will be “elite workers”.
Friends Provident along with the Future Foundation conducted the Visions of Britain 2020 report. The survey consisted of 1,000 British opinions from several high profile experts in the employment industry.
The study found that the coupling of an emerging polarised workforce and a decline in foreign workers will result in “elite workers”. These elite workers will be involved in technical, professional and managerial roles. Due to their high skill levels and self-motivation they will be in popular demand and may be integral to the success of businesses of the future.
83% of respondants felt that companies will need to be more tactical in order to attract and retain these increasingly valued workers. Employers therefore will have to meet these new demands and expectations. 48% believed that making the job more fulfilling was more important than a higher salary when trying to retain these elite workers.
Gillian Fox, Human Resources Director, Friends Provident, comments: “By 2020, the balance of power between employees and employers will have shifted in favour of elite workers. This means employers will require more robust and rigorous HR strategies to shape the future success of the business. Only by fostering a culture that truly allows talented employees to prosper will employers be able to attract, recruit and more importantly retain this powerful band of employees.”
Roger
