Are fan clubs the future of employer brands?
They’re all out there. LinkedIn, Twitter, Facebook, Tumblr and a multitude of other social networking devices that enable people to connect their thoughts and views with anyone and everyone.
Here at 360º we continually advocate this media channel as a serious way to get your company’s employer messages across to potential candidates, active and passive.
Build a following on Twitter or though a blog or have a page on Facebook or LinkedIn and if you create enough interest and fresh content, you’ll have a community of like-minded individuals that will get to know you well.
The secret is always to make sure you have something to say. What’s your company doing? What about the industry, is there something fresh happening? If so, what are your opinions?
But don’t do all the thinking yourself. Get the ambassadors of your brand involved. Yes, your employees. They are the mouthpieces of your organisation and it gets everyone around you involved. They gain ownership of something precious, the brand, which in turn, will cement a high degree of loyalty too.
Build that following and get others to comment. This builds a healthy dialogue that can sell your brand better than anything. It never becomes dated and dare I say it, it’s cool.
Mark
