All up in the Air
Yesterday I spent a great day in the sun at the Farnborough Air Show, as a guest of Flight Global – the online partner of Flight International. Virtually all the editorial team, both UK and international, had been relocated to Farnborough for the duration of the show. I didn’t count the number of terminals but I guess around forty were set-up from which apart from continuing to produce material for the magazine and website, they were producing a daily news bulletin for the show. Impressive.
We use Flight International and Flight Global for our client - The Civil Aviation Authority. Flight provides a highly targeted solution when recruiting aviation and associated professionals on an international basis and underlines the continued importance of trade publications as part of the media mix, particularly when partnered with an internet product.
As an “aviation nut” I also enjoyed the opportunity to view the latest in products and technology. Whilst seeing the Airbus A380 and the brand new Boeing 787 Dreamliner going through their paces was impressive, what really struck home was the huge increase in the number of unmanned vehicles on display and the plans for unmanned combat aircraft. Will this lead to unmanned commercial aircraft? Technologically possible, but not for me thanks. I’ll keep to the human being upfront. It may not be statistically safer but if the computer gets a clitch…!!!!!!
