Getting a job after Graduation; Easy or Exhausting?

What do I do now? This is the question on many graduate’s lips. Exams are well under way, perhaps over, for many of 2010’s finalists, yet the hard work is only just beginning. Many of this years graduate’s will be considering further education or a gap year due to a lack of jobs and a lack of guidance on how to find them.

Before graduation, a student’s life is focused on obtaining the best degree possible. However, recently it has come to light that having a good degree is not all you need to achieve a good job. With so many people graduating from university, a degree is almost becoming worthless. Now experience has also become very important, along with having a ‘unique’ quality to set you out from the standard Joe Blogs.

Graduation day

Graduation day

Many graduates will have never had a clear idea of what career path they want to take. Being sociable, hard working and intelligent many young people can feel potentially valuable to many different companies and industries. However, on graduating it can be extremely difficult to even secure a job interview. The real problem is where to begin? What is important to a graduate looking for a job?

A good wage is obviously very important. With debts often over £20,000, a scheme offering a quick fix to money problems is invaluable. Job security is another crucial factor when looking for a first time employer. Companies with a reputable name are often used extensively on graduate job sites and are more likely to attract ambitious finalists. Obviously benefits and potential to advance within the company or industry are very important to new graduates looking for their first job. As when finding a first house or choosing a potential partner, finding your first ‘real’ job is going to be a daunting and important decision.

Milkround, Targetjobs and Prospects are just a few examples of companies that aim to aid students in their quest of finding the perfect first job. They are extremely helpful, offering advice on CV writing, interview technique and how to best use personal skills, yet they still have a long way to go in attracting students to use their services. With so many possibilities for graduates, companies would benefit from joining graduate jobs fairs, to appeal to students whilst they are still studying their degree. An employee who really believes in a company and has worked specifically towards obtaining a job for such, is going to be an invaluable worker and likely to help the company achieve their future aims.

Of course, another potential way for companies to secure graduate interest would be to enter the domains frequented regularly by students. Social networking sites, such as Twitter and Facebook are the ideal examples. Sending an invitation to become a ‘fan’ of a company or to join a group, takes seconds to reach thousands and recruiting students to be ambassadors, especially if paid, has proven to be extremely successful in procuring student interest.

Students have young, vivid and vivacious minds and with so many school leavers going to university and obtaining a degree these days, it can only be beneficial to both employer and employee to work for, and with, someone that each truly believe in. Our new, naïve graduates need nourishment and guidance to achieve their full potential, but are employers really doing enough?

Tanya

Argoscareers refresh

As you have probably noticed the Argos brand has undergone a refresh in recent weeks. 360 got the go ahead to revamp Argoscareers.com just before Christmas and the new look careers website launched on time on Friday 22 January - the day before the new Argos catalogue launch featuring the new Argos branding for the first time.

We are currently working with the HR team at Argos on a complete overhaul of Argoscareers.com which will rolled out in the next few months.

David

argoscareerscom

Employer Engagement – tomorrow’s challenge?

Gabby, Martin and Bella

Gabby, Martin and Bella

I’ve just returned, with two of my colleagues (Gabrielle Golding and Arabella Arthy) from the (FE) College Marketing Network Conference in Coventry. It was the first time I’ve been to an FE gathering, and you can’t help but be impressed with the enthusiasm and drive – and as the photo shows, we all worked very hard!

More seriously, it seemed to me that a key theme of the Conference was Employer Engagement, an area where I believe Colleges are, by and large, ahead of universities in terms of the importance they place on this area. Both financially and in terms of their mission, it is much more critical for them, but one wonders whether, given the way the political tide is flowing, HEIs might not find themselves having to play catch up before too long. Of course some universities, for example Warwick or Hertfordshire, have been fully engaged with the business community for a long time now, but that certainly isn’t true of the majority.

At 360, we’re putting the final touches to our Employment Engagement offering, and will, of course, be happy to discuss it in detail with interested parties in either sector.

Martin

Tweet. Tweet.

Tweet. Twitter. Social networking. Mini-blogging. Updates. Even if you haven’t logged into the Twitter revolution yet, you’re bound to have heard people talking about it. And talking (in text of 140 characters or less) is what Twitter is all about. Communicating with a circle of friends (known as Followers) that you can manage – for example, you can follow someone, and they can follow you. If you are following them, you’ll see their Tweets, which are their short messages, which you can access online or have sent to your mobile, if they are following you they will see your updates, which you can write on the twitter site or via your phone/Blackberry. It’s a great way of communicating quickly and concisely to the people who matter. And, with TwitterJobSearch.com now up and running, it’s increasingly being used for recruitment communication purposes.

Join the conversation today. Follow us at twitter.com/360advertising.

Kirsty

Martin Bojam joins 360 Education

We are delighted to announce that as of July 6th, Martin Bojam is joining 360 Education as Managing Partner. Martin was, until recently, Deputy Chairman of JWT Education, providing market research, brand development and marketing communications for education institutions of all kinds on a global basis, and is looking forward to building a similar practice at 360.

Martin has over 10 years experience in the education sector and works across the spectrum of British education, from universities, FE Colleges and business schools to independent schools and organisations such as the British Council.  He has collaborated with many industry bodies such as CASE, NAFSA, EnglishUK and AMBA, and has spoken at many of their conferences, in the UK and elsewhere.

A graduate of LSE, Martin started his career in fmcg marketing before moving to work in a number of marketing and advertising agencies, specialising in strategically based solutions to communications problems.  He has considerable experience in the market research and consultancy fields.

“I’m tremendously excited to be joining a group of highly experienced professionals, who really understand how to apply marketing thinking to real world problems. Education is my passion, and I am very confident that at 360 Education we have an immensely attractive offer for the sector, as it enters a period of unparalleled threats and opportunities.”

www.360education.co.uk

360-education

The new 360 Education website is live. You can view it at 360education.co.uk.

You’ll see there’s only a holding page there at the moment. This is because we wanted to start building a web presence for 360 Education as soon as possible but could not afford to wait until the whole website was designed and written. This holding page is actually the first live page of a complete website built using a CMS (Content Managed System).

This means that as soon as new content is ready we can start adding in extra pages ourselves - the CMS will allow us to add menus, sub menus and as many pages as we want.

David