The 360 Recruitment Advertising Blog

As Mark has already discussed the creative brief is the most important information the agency needs on any project we undertake. However, actually getting an in-depth brief can prove a bit difficult sometimes. There’s many reasons for this (believe me we’ve heard them) but the most common reason has to do with an annoying thing [...]

A brief lesson
The brief is the most important bit of information issued by a client to an agency. It’s from the brief that everything else flows. Indeed written briefs are a point of reference that can be agreed at the outset and therefore, to some extent, form a contract between client and agency. The better [...]

At 360°, we’ve long been advocates of the benefits of collaborative networks.
A collaborative network offers customers the power, knowledge and talent of a number of highly successful businesses whose activities and output are focused by a lead network partner (in this case, us).
We have recently started working in just such a way with Greg Brown [...]