The 360 Recruitment Advertising Blog

One of our earlier ideas had a good headline but the visual was pretty poor. Today I realised (whilst sitting in my car getting ready to present a new bus pitch) that maybe it doesn’t need a visual after all. In fact the concept was right there in the headline all along.
As Labour are probably [...]

A while back I wrote about the ideas that got away and said that I would revisit this theme from time to time. So here’s another batch of ideas that were recently presented to First Drinks Brands.
Each November The Grocer has a drinks industry supplement and this year First Drinks featured heavily - they are [...]

A brief lesson
The brief is the most important bit of information issued by a client to an agency. It’s from the brief that everything else flows. Indeed written briefs are a point of reference that can be agreed at the outset and therefore, to some extent, form a contract between client and agency. The better [...]

Day two
After a busy day of brainstorming, I now had to find pictures to edit to sample our ideas. I used Getty and trusty Google to find my images. Mark then chose the best pictures and I had to edit our word pairs onto the right objects. Then came the editing …
I had never used [...]

Your budget might be shrinking, but your creative recruitment strategy doesn’t have to.
After all, you still have recruitment needs. It’s just that you have that bit less money. For now, at least.
The good news is that being creative about your recruitment doesn’t have to be hugely expensive. Although it can mean being bold. [...]

Chances are the recruitment ads you see on a daily basis in the press, online and out and about are not the only ideas presented back to the client. Most agencies will suggest 3 or more concepts based on the original brief. The client will then choose their favourite and the other ideas will simply [...]

One of the best bits about being a ‘creative’ is you get to design lovely birthday cards (and sometimes leaving cards, sniff) for the whole agency. It gives us a chance to have some lighthearted (and sometimes evil) fun. Every agency does these cards and in the past I’ve even had cards given to me [...]