Securing quality service

There is no doubt that today’s job market is a tough place to be and gaining employment is nothing short of a hard task. However for an employer, it should not just be about choosing the right candidate from the interviewing process. To secure the best worker for a company, it is essential to keep [...]

RCT Homes – Building blocks for an effective brand

Towards the end of 2008, we were asked to design and develop an employer brand for RCT Homes. The brief was challenging, budgets tight and timescales set in stone. We couldn’t wait.
Now, 18 months on, I thought it would be interesting to take a look back at what we achieved and to give people the [...]

Are fan clubs the future of employer brands?

They’re all out there. LinkedIn, Twitter, Facebook, Tumblr and a multitude of other social networking devices that enable people to connect their thoughts and views with anyone and everyone.
Here at 360º we continually advocate this media channel as a serious way to get your company’s employer messages across to potential candidates, active and passive.
Build a [...]

Shareholders Rule OK ?

Most of us are shareholders if we have a pension plan. Vast sums of money are invested on our behalf without a lot of input from the individual.
Money has been lost because share prices have gone down and some of these funds have suffered but in the economic climate we find ourselves could an alternative [...]

Employee Engagement & Employer Branding

Organisations understand branding – they recognise it as the lifeblood of their competitive offer. But it only counts if it is believable.
Indeed, the Economist recently commented – ‘At its best this means caring about, measuring and understanding how others see you, and adopting what you do to take account of it, without abandoning what you [...]