In the mood for success?

For the past couple of months, things here at 360º have been frantic to say the least. just before the turn of the year, the agency recruited new blood into its client service department and quickly realised it had found two great additions to the team. Naturally, we wanted to ease them in gently but [...]

Failure to retain talent is costing UK businesses billions

A newly published research report from PricewaterhouseCoopers (PwC) states that the cost of replacing a competent employee equates to around a year of that individual’s yearly salary. They say that this is an estimation of the costs associated with lost productivity, lost skill and the cost of replacing and training new staff. The report predicts [...]

Securing quality service

There is no doubt that today’s job market is a tough place to be and gaining employment is nothing short of a hard task. However for an employer, it should not just be about choosing the right candidate from the interviewing process. To secure the best worker for a company, it is essential to keep [...]

RCT Homes – Building blocks for an effective brand

Towards the end of 2008, we were asked to design and develop an employer brand for RCT Homes. The brief was challenging, budgets tight and timescales set in stone. We couldn’t wait. Now, 18 months on, I thought it would be interesting to take a look back at what we achieved and to give people [...]

Are fan clubs the future of employer brands?

They’re all out there. LinkedIn, Twitter, Facebook, Tumblr and a multitude of other social networking devices that enable people to connect their thoughts and views with anyone and everyone. Here at 360º we continually advocate this media channel as a serious way to get your company’s employer messages across to potential candidates, active and passive. [...]

Shareholders Rule OK ?

Most of us are shareholders if we have a pension plan. Vast sums of money are invested on our behalf without a lot of input from the individual. Money has been lost because share prices have gone down and some of these funds have suffered but in the economic climate we find ourselves could an [...]

Employee Engagement & Employer Branding

Organisations understand branding – they recognise it as the lifeblood of their competitive offer. But it only counts if it is believable. Indeed, the Economist recently commented – ‘At its best this means caring about, measuring and understanding how others see you, and adopting what you do to take account of it, without abandoning what [...]