The 360 Recruitment Advertising Blog

A newly published research report from PricewaterhouseCoopers (PwC) states that the cost of replacing a competent employee equates to around a year of that individual’s yearly salary. They say that this is an estimation of the costs associated with lost productivity, lost skill and the cost of replacing and training new staff. The report predicts [...]

There is no doubt that today’s job market is a tough place to be and gaining employment is nothing short of a hard task. However for an employer, it should not just be about choosing the right candidate from the interviewing process. To secure the best worker for a company, it is essential to keep [...]

Towards the end of 2008, we were asked to design and develop an employer brand for RCT Homes. The brief was challenging, budgets tight and timescales set in stone. We couldn’t wait. Now, 18 months on, I thought it would be interesting to take a look back at what we achieved and to give people [...]

They’re all out there. LinkedIn, Twitter, Facebook, Tumblr and a multitude of other social networking devices that enable people to connect their thoughts and views with anyone and everyone. Here at 360º we continually advocate this media channel as a serious way to get your company’s employer messages across to potential candidates, active and passive. [...]

Most of us are shareholders if we have a pension plan. Vast sums of money are invested on our behalf without a lot of input from the individual. Money has been lost because share prices have gone down and some of these funds have suffered but in the economic climate we find ourselves could an [...]

Friends Provident underlines important role HR will play in future war for talent A leading financial services group has conducted a report that shows that the future of business will be “elite workers”. Friends Provident along with the Future Foundation conducted the Visions of Britain 2020 report. The survey consisted of 1,000 British opinions from [...]

A while back I wrote about the ideas that got away and said that I would revisit this theme from time to time. So here’s another batch of ideas that were recently presented to First Drinks Brands. Each November The Grocer has a drinks industry supplement and this year First Drinks featured heavily – they [...]

The way people interact with each other and brands has changed completely. Your online reputation is just as important as your personal reputation and in fact the two are becoming more and more linked. If somebody has a bad experience with a brand these days they will no longer just tell their friends down the [...]

Organisations understand branding – they recognise it as the lifeblood of their competitive offer. But it only counts if it is believable. Indeed, the Economist recently commented – ‘At its best this means caring about, measuring and understanding how others see you, and adopting what you do to take account of it, without abandoning what [...]

I’ve been trying to upload videos direct to the blog for a couple of days now without much luck. In fact I think I’m going to admit defeat for now – work to do and all that. I have just discovered a quick fix though. It’s a cheat but you can simply upload the video [...]