The 360 Recruitment Advertising Blog

As Mark has already discussed the creative brief is the most important information the agency needs on any project we undertake. However, actually getting an in-depth brief can prove a bit difficult sometimes. There’s many reasons for this (believe me we’ve heard them) but the most common reason has to do with an annoying thing [...]

Chances are the recruitment ads you see on a daily basis in the press, online and out and about are not the only ideas presented back to the client. Most agencies will suggest 3 or more concepts based on the original brief. The client will then choose their favourite and the other ideas will simply [...]