The 360 Recruitment Advertising Blog

Friends Provident underlines important role HR will play in future war for talent
A leading financial services group has conducted a report that shows that the future of business will be “elite workers”.
Friends Provident along with the Future Foundation conducted the Visions of Britain 2020 report. The survey consisted of 1,000 British opinions from several high [...]

Each year Argos need to recruit 20,000 temporary staff to cover their busy peak period. And each year we need to help them do it. The Argos peak campaign is actually quite a tough brief as essentially the creative concept has to please over 650 store managers. And each year we seem to begin work [...]

A brief lesson
The brief is the most important bit of information issued by a client to an agency. It’s from the brief that everything else flows. Indeed written briefs are a point of reference that can be agreed at the outset and therefore, to some extent, form a contract between client and agency. The better [...]