Glossary of Terms.
Recruitment advertising
Identifying and attracting the best talent by using the messages and media that will compel the ideal candidates to apply.
Employer branding
The distinctive and consistent personality of your organisation as an employer. Building trust, managing expectations and ensuring you keep the promises you make to everyone in your organisation. Showing everyone your value.
Online marketing
The web and web.2, and all the buttons, banners, apps and gadgets in-between. Marketing yourself online is about understanding what you can do, and how you can do it without forgetting your message or your target audience. We’ll show you the possibilities.
Graduate marketing
Making your voice heard in the very busy graduate marketplace. Attracting the best talent – and often the business-leaders-to-be who will shape the future of your company – to your organisation.
Employee comms
Communication within your organisation. After all, retaining talent is as important as recruiting it and you do this by communicating to your people in the most effective ways.
Creative solutions
To get the right message to the right people, you need to get your voice heard. That means being clear, innovative and creative. From big ideas to smart solutions, we have endless ‘light bulb moments’ at 360°.
Response management
Your recruitment process should be professional all the way through. Response management is all about handling applications and applicants in a professional, thorough way. Getting the process right helps you recruit the right talent.
Diverse thinking
Diversity is, of course, all about inclusion. You want your recruitment to be based on talent, experience and skills. Sometimes this means talking to different audiences in different, appropriate ways and your communication strategies need to reflect this.
